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Caten Murphy

Selling a Home in Charlotte

Selling your home is about more than putting it on the market. From deciding what’s worth doing before we list, to pricing, positioning, marketing and negotiating the strongest terms, my goal is to help you make smart decisions that maximize your sale without making the process more complicated than it needs to be.

EVERY HOME HAS A STORY.
SELLING IT WELL TAKES A STRATEGY.

I am intentional about every step of the process. That means thoughtfully preparing your home, utilizing neighborhood insights to inform pricing, and building a marketing plan that combines professional photography, video, strategic social media and direct agent outreach. It’s all designed to get your home in front of the right buyers, build interest, and create the leverage to negotiate the strongest possible price and terms.

Every home—and every reason for selling—is different. We’ll start with your goals, your timeline, and what’s worth doing before your home hits the market. From there, we’ll build the pricing, preparation + marketing strategy around your specific home. There is not a one-size-fits-all approach here. We’ll tailor each piece.

let's start here!

"Caten and her team could not have been better to work with. They got our house sold quicker than anyone else in our previous neighborhood and then helped us find our dream home and have our offer accepted within a couple days. We had a lot of moving pieces and they made it feel seamless. Whether it's staging photos, coordinating with lenders, working with contractors, or jumping on a quick call to calm your nerves, Caten and her team have you covered."

Listing Consultation: We’ll walk your home together, talk through your goals + timeline, and look at where your home fits in the current Charlotte market.

The process

Strategic Prep: Not every improvement is worth making before you sell. I’ll help you prioritize the updates, repairs + presentation changes most likely to make a difference—and skip the ones that won’t.

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what you can expect from working with me

Pricing + Positioning: We’ll look beyond a basic comp sheet to understand recent sales, current competition, buyer behavior + your home’s unique features so we can position it strategically from day one.

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Staging: We’ll make sure every space has a purpose and your home shows at its absolute best—whether that means working with what you already own or bringing in additional staging.

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Photos + Video: Professional photography + video are non-negotiable. We’ll create marketing that makes buyers stop scrolling and want to see more.

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Launch Day: Your marketing starts before we hit the MLS. By launch day, we’re ready to create as much visibility + momentum as possible from the start.

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Offer Strategy: Price is only one piece of an offer. We’ll compare terms, financing, due diligence, timing + risk to determine which offer actually puts you in the strongest position.

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Contract to Close: From inspections + appraisal to negotiations, deadlines and everything in between, I’ll stay ahead of the details and keep you informed through closing.

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Closing Day: We'll celebrate the successful sale of your home and the start of your next chapter!

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Strategic Preparation: We’ll prioritize the updates, repairs + staging that are actually worth doing before you sell.

Pricing + Positioning: We’ll look at recent sales, current competition, buyer behavior + your home’s unique features to determine how we position it from day one.

Marketing + Launch: Professional photography, video, social media, agent outreach + pre-market exposure come together to create a strong launch.

Offers + Negotiation: We’ll evaluate price, terms, financing, timing + risk and negotiate from the strongest position possible.

Contract to Close: I’ll stay ahead of inspections, appraisal, negotiations + deadlines and keep you informed all the way through closing.

A strong launch starts well before your home goes live. I build a marketing plan around what makes your home worth paying attention to, then use professional content, my social media presence, direct agent outreach and pre-market exposure to start building interest before day one.

Marketing that starts before your home hits the market.

more than a sign + mls

pre-launch

keeping the momentum

Continued social exposure, agent outreach + a strategy that adjusts based on buyer response.

The goal is simple: create interest before your home hits the market, make an impact when it launches, and keep the conversation going once we're live.

Building anticipation + putting your home in front of buyers and agents before launch day.

Professional photography, video + storytelling designed around what makes your home stand out.

just listed

Not every update is worth making before you sell. I’ll help you decide what’s worth doing, what isn’t, and where your time + money will have the biggest impact so your home is ready to make a strong first impression.

Thoughtful 
Preparation

Your home, neighborhood and goals should shape the strategy. We’ll use neighborhood insights to inform pricing and build a marketing plan around what makes your home stand out rather than forcing it into a one-size-fits-all approach.

A Plan Specific to Your Home

Once the offers come in, price is only part of the picture. I’ll help you evaluate the full terms, navigate inspections + negotiations, and make strategic decisions with your priorities and strongest possible outcome in mind.

Protecting Your Position

the strategy behind the sale

Your home, neighborhood and goals should shape the strategy. We’ll use neighborhood insights to inform pricing and build the marketing plan around what makes your home stand out—not force it into a one-size-fits-all approach.

Curious what your home could sell for?

let's talk numbers

Online estimates can be a helpful starting point, but they can’t account for everything that makes your home different. Your updates, lot, layout, condition and even your location within the neighborhood can all influence value. I’ll take a look at recent sales, current competition and the details of your home to give you a more personalized picture of where it could fit in today’s market.

For a lot of my clients, selling is only part of the move. The bigger question is how to get from this home into the next one without feeling like everything has to line up perfectly.

We’ll talk through the timing before your home ever hits the market, from financing and equity to when it makes sense to list, start shopping, and ultimately close. There are several ways to structure it, and we’ll figure out which approach makes the most sense for you.

selling is only half the equation

Selling this home + buying the next one?

For a lot of my clients, selling is only part of the move. The bigger question is how to get from this home into the next one without feeling like everything has to line up perfectly.

We’ll talk through the timing before your home ever hits the market—from financing + equity to when it makes sense to list, start shopping and ultimately close. There are several ways to structure it, and we’ll figure out which makes the most sense for you.

“We had such a wonderful experience working with Caten! She was incredibly responsive, always quick to answer any questions, and was ready to jump in and work whenever we needed her. She made the whole process feel easy and stress-free, and we always felt like we were in great hands.”

Thinking about selling?
Let's talk strategy.

Let's chat!

Tell me a little about your home, your timeline and what you're thinking about next.